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May 6th, 2026

Mapping the Invisible: Inside the Atlas of Macroscopes

  1. Mapping the Invisible: Inside the Atlas of Macroscopes Jon 45:27

Welcome back to the show! This week, I sit down with three co-authors of the Atlas of Macroscopes—Katy Borner, Elizabeth Record, and Todd Theriault from the Cyberinfrastructure for Network Science Center at Indiana University—to explore what a macroscope actually is and how it differs from a standard interactive visualization. We trace the 20-year journey of the Places and Spaces: Mapping Science exhibit, from two-dimensional wall maps to the 40 richly interactive pieces featured in this stunning 11×14-inch MIT Press book. Along the way, we talk about design strategies for making complex systems legible to general audiences, the role of AI in data visualization, and what it takes to grab and hold attention on a museum floor. Each guest shares a personal favorite from the book—ranging from Smelly Maps to an Appalachian opioid overdose tool to a skills-landscape explorer—and we close with a look at the exhibit’s exciting third decade, focused on visualizing intelligences.

Keywords

data visualization, macroscope, atlas of macroscopes, interactive visualization, Katy Borner, Indiana University, Places and Spaces, complex systems, information visualization, scrollytelling, AI and data visualization, opioid epidemic mapping, data communication, science exhibit, data science podcast

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Find the Atlas of Macroscopes and explore the Places and Spaces exhibit at scimaps.org. Follow Katy Borner, Elizabeth Record, and Todd Theriault through Indiana University’s CNS Center.

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My name is Jon Schwabish, and I am an economist, writer, teacher, and data communications expert. I am widely recognized for advancing clarity and accessibility in how analysts, researchers, and scholars communicate their findings. I am the author of four books—Better Presentations, Elevate the Debate, Better Data Visualizations, and Data Visualization in Excel—which provide practical guidance for people looking to improve how they create, present, and communicate data-rich content. I am also the host of the PolicyViz Podcast, the longest running podcast dedicated to helping listeners better understand data and data visualizations.