In this episode of Printing’s Alive, Warren Werbitt is joined by Bryce Poremba and Blake Peterson to delve into the diverse world of print. They discuss the scope and importance of the industry, addressing common misconceptions and the everyday impact of print. The episode highlights the challenges of an Aging workforce and the need to attract young talent through engaging strategies and industry events. They explore opportunities presented by new technologies, the role of designers, and the importance of effective marketing. Emphasis is placed on mentorship, leadership, and collaboration among industry associations. The episode concludes with a positive outlook on the print industry’s future and a call to involve young voices in shaping its direction.

(0:10) Episode and guest introductions
(3:20) The scope and importance of the print industry
(3:58) Common misconceptions about print
(5:24) Print Whisperer Shop mention
(6:39) Everyday impact of print
(7:12) Founding of NextGen Leaders Society
(10:15) Challenges: Aging workforce in print
(14:20) Bringing young people to industry events
(19:01) Strategies to attract young talent
(23:03) Print industry opportunities and new tech
(24:51) Shifting industry conversations
(25:16) Timely sample delivery
(27:26) Designers’ influence on print embellishment
(28:29) Leadership’s role in engaging young talent
(29:13) Marketing effectively to designers
(30:21) Early involvement from OEMs
(31:49) Mentorship and leadership in print
(33:10) Engaging youth via social media and video
(38:01) Vision for association Growth
(41:01) Building a dedicated association website
(45:01) Encouraging independence from older generations
(46:16) Collaboration among industry associations
(46:36) Print Embellishment Conference overview
(47:58) Special events and networking at the conference
(49:16) Benefits of attending industry shows
(50:23) Investing in print employees
(51:00) Positive outlook for the print industry
(52:19) Encouraging youth involvement
(52:43) Inviting young voices to the podcast
(53:10) Closing remarks and call to action

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.