Stop Undercharging: Price for Profit, Not Just Your Time
🎯 Episode Summary
Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful results.
Audrey shares why hourly pricing can quietly cap profitability, how close rates can reveal pricing problems, and why confidence plays a bigger role in your sales conversations than most business owners realize.
Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Audrey Faust, MBA, The Manifesting CFO™
Release Date: May 19, 2026
🎥 What You’ll Learn
• Why hourly pricing can punish your experience
• How close rates reveal pricing problems
• Why clients feel your pricing hesitation
• How to stop deciding what clients can afford
• Why confidence belongs in your pricing strategy
• How profit reveals whether your business is working
⏱️ Timestamp Highlights
[00:00] Are you pricing for time or transformation?
[03:51] Why high earners can still undercharge
[05:33] The hidden cost of hourly pricing
[11:31] Pricing for results and client value
[17:01] What your close rate says about pricing
[20:36] How pricing confidence affects sales calls
[31:02] Why mindset work comes before numbers
[36:33] Audrey’s free pricing resource
🔗 Resources & Links
Audrey Faust Consulting
https://www.audreyfaustconsulting.com/Pricing
Instagram/Facebook
@TheManifestingCFO
LinkedIn
Audrey Faust
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in Finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com
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