What does it look like when your title becomes your whole identity?
How do you build a personal brand when you have been in engineering leadership for years?
And what do you actually do if every opportunity coming your way is a copy of the role you’re already in?
In this solo episode of From a Woman to a Leader, I share my personal take on my conversation this week with Chen Guter, CMO at Dig. We talked about personal branding for women in tech who were trained to let the work speak for itself, and what happens when you finally realize the work doesn’t speak.
I share a dinner party in Plano, Texas, where someone collapsed my entire identity into one word.
The three questions I use with every Coaching client to define a personal brand from scratch. Where Chen and I disagreed during our conversation and what I’d actually tell a coaching client about taking harsh feedback personally. And the four-year wait I had to break before I started this podcast.
If you’ve been thinking about how to build a personal brand on LinkedIn, how to position yourself for the next role, or how to get visibility at work without it feeling like self-promotion, this conversation is for you.
Chapters:
00:00 The dinner party that changed how I think about my title
01:45 What my title was hiding (and how I felt about it)
02:30 Why Chen Guter’s "I’m not Chen from P&G" stayed with me
04:00 Marketers are the worst at this. Engineers are too.
05:30 The work doesn’t speak. It never has.
06:30 What my brand looked like as a Director of Engineering
07:30 The disagreement with Chen on "don’t take it personally"
09:00 The meeting where someone dismissed me, and what I asked myself
11:00 When you’re only your title, every workplace slight is existential
12:00 The three questions I use with every coaching client
14:30 Aligning your LinkedIn, website, and content with the answers
15:30 The kind of opportunities that started showing up
16:30 My four-year wait, and the lunch in Tel Aviv that broke it
18:00 The dinner party, the silence, and the work
Watch this week’s guest episode with Chen Guter, CMO at Dig:
Connect with Limor:
Podcast hub: https://limorbergman.com/podcast/
LinkedIn: https://www.linkedin.com/in/limorbergman/
Substack: https://limorbergman.substack.com
Book a promotion strategy call: https://limorbergman.com/coaching/
Topics covered in this episode:
personal branding for women in tech, personal branding for engineers, what is a personal brand, how to build a personal brand on LinkedIn, by default or by design personal brand, women in engineering leadership, what to put in your LinkedIn headline, how to position yourself for promotion, executive coaching for women in tech, how to get visibility at work, personal branding without self-promotion, identity at work, leaving corporate identity, engineering manager career advice
