When I moved from Texas to Indiana one of the things I loved best was the color of the seasons. Spring brings bright pastels which morph into the rich greens of summer. Then comes fall with the bring oranges, yellows and a few shades of brown.
The only exception is winter filled with dreary colorless days which seem bland bland when compared to the vibrancy of colors throughout the rest of the year. I think that is why I appreciate evergreen trees and the bright spot of colors they bring all year long. Just as these wonderful trees bring consistent color to my yard, evergreen content brings spots of color to a marketing calendar.
What is Evergreen Content?
Evergreen content, unlike seasonal content or breaking news, this information is always relevant to your readers.
Frequently asked questions, simple how-to blog posts, or product reviews make great evergreen content. These posts can be researched and written well in advance and be ready whenever you need some fresh content
Start with the questions customers ask
Look in your email folder for those long answers you have already written. This is a great starting point for a blog post. If one customer has the question, others will as well. And these posts tend to index well on Google, as prospective customers search for answers.
Brainstorm a list of keywords you want to rank for. Use a keyword tool such as Google Trends or Google Search Console to find alternatives and ideas.
Look for niche words and phrases. which will have a better shot at rising to the top because there will be less competition
If you want your post to stand the test of time, you can’t just slap up a 500 word article and call it a day. If you do, another article will come along pretty quickly and knock you down.
Take extra time when you write evergreen content. Research the topic, add unique examples, and your perspective. Create an article which isn’t just another “5 Ways to Do This….”.
I know, I said this would be the kind of blog post that would stand the test of time, it wouldn’t age and it would live on forever.
All of that is true, but if it is a great traffic draw for your website, go back occasionally and add new content, a different image, and maybe a new CTA to keep it fresh.
