Make It Easy to Buy: Fix the Friction Killing Your Revenue
EP336 Profit With A Plan Podcast
Released, February 10, 2026
Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue Growth services firm.
Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist
🎯 Episode Summary
If your marketing sounds right but sales feel harder than they should, there’s a good chance friction is sneaking into your buying process. In this episode, Marcia talks with Kristin Zhivago about why branding is a promise, and how your revenue rises or falls based on whether customers feel that promise is kept. You’ll hear why customer interviews beat assumptions every time, and how a small handful of conversations can reveal the real reasons people buy.
Marcia Riner is a nationally recognized business growth strategist. Business Owners come to Marcia looking to exponentially boost their revenue and profitability without spending an additional dollar on marketing or advertising. In fact, she is able to show prospective clients a clear ROI to working with her before they decide to hire her. Don't believe it? Let her prove it to you in just a few minutes.
Marcia is a visionary and expert in business growth, increasing profitability, preparing your business for a future sale. She hosts her weekly PROFIT With A Plan podcast with videos on YouTube @ www.Youtube.com/profitwithaplan and audio @ www.profitwithaplan.com. She is constantly sharing business growth tips on all of her social channels @marciariner.
