How Holiday Music Makes Us Spend More
Holiday music isn’t just festive background noise—it’s a strategic brain hack. From dopamine-boosting melodies to mood-shaping rhythms, those familiar songs are designed to nudge your Emotions, your pace, and even your spending.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
