There is a simple Exercise you can to pick the right publishing schedule. I did this with my new podcast and it help me immensely.
WHY?
As always it comes back to WHO is this for and WHY are you doing it?
You might do a quick daily podcast to keep your brand in front of your target audience.
You might do a longer (20 minutes?) episode on a weekly basis that allows you to show your expertise.
It will vary from person to person.
HOW TO CHOOSE YOUR SCHEDULE
I just launched a new podcast called the Podcast Trailer show. It’s simple. It’s me introducing trailers. I thought it would take maybe five minutes but it was closer to 10-20. How do I know this?
You take the guesswork out of how long it takes to record and edit an episode. By measuring how long it took from pressing record to pressing publish you take the guesswork out of it.
DO YOU HAVE THAT KIND OF TIME?
So now you can ask yourself, “Do I have 20 minutes a day to create a podcast (or whatever your time is)? In my case, the answer was NO WAY. So I recorded a few more and saw where I was getting quicker, and decided my schedule could bear three days a week (I did consider two).
GETTING INTO THEIR ROUTINE
BY publishing on a consistent basis you become part of your listener’s routine. Yes, it’s important to have consistency, but don’t get confused. Consistency in QUALITY CONTENT is more important than consistency in the publishing schedule.
WHO WANTS FREE STUFF?
Check out my free classes at www.schoolofpodcasting.com/freeclasses
SCHEDULING SOME Coaching
www.podcastconsultant.com/schedule
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