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Dave Jackson Podcast Consultant

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events.   In 2018 he was inducted into the Academy of Podcasters Hall of Fame. He served as the Head of Podcast at Libsyn for 8 years before moving to Podpage where he is the Head of Podcasting

Find all his shows at www.powerofpodcasting.com

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Staring At Stats Won'T Boost Your Podcast—Trust Me! &Raquo; Podcast Consultant 2022R
Staring at Stats Won't Boost Your Podcast—Trust Me!

Stop Obsessing Over Your DownloadsObsessing over your downloads isn’t gonna magically make them grow, folks. Trust me, I’ve been there, and it’s a wild ride of checking stats every five seconds …

Stop Obsessing Over …

Stop Obsessing Over Your DownloadsObsessing over your downloads isn’t gonna magically make them grow, folks. Trust me, I’ve been there, and it’s a wild ride of checking stats every five seconds like it’s some sort of lottery. We look into why fixating on those numbers is about as useful as a screen door on a submarine. It’s all about the real connections we make and the value we bring, not just the digits on a dashboard.So, let’s chat about how to actually measure success in ways that matter and keep our podcasting dreams alive without going bonkers over the numbers. New podcasters…

Listen · 9:15
Late Is Temporary - Bad Is Forever &Raquo; Podcast Consultant 2022R
Late is temporary – Bad is Forever

Episode Show Notes: The "Urgency Trap" vs. QualityIn this episode, we tackle the paradox of the "Urgency Trap"—why we feel an overwhelming need to rush our creative projects, even when we've been si…

Episode Show Notes: …

Episode Show Notes: The "Urgency Trap" vs. QualityIn this episode, we tackle the paradox of the "Urgency Trap"—why we feel an overwhelming need to rush our creative projects, even when we've been sitting on them for years.Key TakeawaysThe "Anus GPS" Effect: Why do we make bad decisions when we're close to the finish line? Much like the frantic urge to reach the bathroom in time, when we get close to launching something, we hit a panic button. We start rushing, and that's when mistakes happen.The "Dusty Microphone" Syndrome: If you've been "thinking" about starting for years, putting off your…

Listen · 9:05
Why Feedback And Self-Review Are Essential For Podcast Growth &Raquo; Podcast Consultant 2022R
Why Feedback and Self-Review Are Essential for Podcast Growth

Today I’m digging into the importance of honest self-review and seeking feedback from your listeners to make your show even better. Inspired by an interview I heard with Geddy Lee of Rush by Rick Bi…

Today I’m digging …

Today I’m digging into the importance of honest self-review and seeking feedback from your listeners to make your show even better. Inspired by an interview I heard with Geddy Lee of Rush by Rick Biato, I’ll share how even the pros take time to reflect on their work and look for ways to improve. I’ll talk about why it’s crucial to revisit your older episodes, ask your audience the right questions, and be open to constructive criticism, even if it stings a little. My goal is to help you move beyond just being “good enough” and become someone’s favorite. Let’s get started on how …

Listen · 8:20
Measuring Success: The Secret Sauce For Podcasters &Raquo; Podcast Consultant 2022R
Measuring Success: The Secret Sauce for Podcasters

I Can't Tell What Is Working!When you just promote your podcast everywhere, it's hard to tell what is working. One way that makes it easy to see what's working is to track the links you share. Newslet…

I Can't Tell What Is…

I Can't Tell What Is Working!When you just promote your podcast everywhere, it's hard to tell what is working. One way that makes it easy to see what's working is to track the links you share. Newsletters like Kit, Beehiz, Mailerlite enable you to see what is getting clicked on. I use Fathom stats on my website so I can see where my traffic is coming from (and enables to see where I get more traffic from my newsletter than social media). This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend…

Listen · 10:37
Treat Your Podcast Like A Book: Why Listeners Don’t Come Back For Chapter Two &Raquo; Podcast Consultant 2022R
Treat Your Podcast Like a Book: Why Listeners Don’t Come Back for Chapter Two

My Podcast is Great, but It's Not GrowingEver feel like you’re pouring your soul into your podcast and the audience just isn’t showing up? Yeah, me too. In this episode, we tackle that painful rea…

My Podcast is Great,…

My Podcast is Great, but It's Not GrowingEver feel like you’re pouring your soul into your podcast and the audience just isn’t showing up? Yeah, me too. In this episode, we tackle that painful realization that sometimes, the problem isn’t with the promotion, but with the content itself. We take a hard look at what happens when listeners start dropping off like flies. Is it that they’re just not your target audience? Or maybe, just maybe, your content isn't hitting the mark?Take It Outside of PodcastingWe draw some hilarious parallels between podcasting and other forms of media – like…

Listen · 8:20
Goals, Energy, And Podcasting: A Wild Ride &Raquo; Podcast Consultant 2022R
Goals, Energy, and Podcasting: A Wild Ride

Why Am I Podcasting Again?Have you ever stopped and wondered if you're podcasting for the right reasons?Sometimes it can feel like we're shouting into the void while the rest of our lives demand our a…

Why Am I Podcasting …

Why Am I Podcasting Again?Have you ever stopped and wondered if you're podcasting for the right reasons?Sometimes it can feel like we're shouting into the void while the rest of our lives demand our attention. Between work, Family, and everything else competing for our time, it's easy to look at your podcast and wonder if it's still worth the effort.When Life Gets in the WayIn this episode, I talk about the challenge of keeping your podcast momentum alive when life gets messy. Not every season of podcasting is exciting. Sometimes you're tired, overwhelmed, or simply questioning whether the tim…

Listen · 9:05
How To Promote Your Podcast In Groups Without Getting Banned &Raquo; Podcast Consultant 2022R
How to Promote Your Podcast in Groups Without Getting Banned

Are you eager to promote your podcast but worried about breaking the rules in online groups? In this episode of "Your Podcast Consultant," I share practical advice on how to approach forums, Facebook …

Are you eager to pro…

Are you eager to promote your podcast but worried about breaking the rules in online groups? In this episode of "Your Podcast Consultant," I share practical advice on how to approach forums, Facebook groups, and Reddit communities the right way. Drawing from my own stories and hard-earned lessons, I explain why simple self-promotion often leads to bans—and what you can do instead to build genuine connections and grow your audience. Whether you're just starting out or looking to expand your reach, this episode is packed with small lessons that deliver big value for every podcaster.Takeaways:W…

Listen · 8:04
What Happens When All Podcasters Use The Same Ai Interview Prompts &Raquo; Podcast Consultant 2022R
What Happens When All Podcasters Use the Same AI Interview Prompts

In this episode, I share some insights from the world of podcast interviews, sharing surprising experiences from a marathon of guest appearances on brand-new shows. Maybe Not Use AI ResearchDiscover t…

In this episode, I s…

In this episode, I share some insights from the world of podcast interviews, sharing surprising experiences from a marathon of guest appearances on brand-new shows. Maybe Not Use AI ResearchDiscover the pitfalls of relying too heavily on AI-generated questions, the importance of audio quality, and why genuine research and thoughtful preparation make interviews truly valuable. Whether you're a podcasting newbie or looking to sharpen your hosting skills, I've got some practical advice and candid insights to help you create interviews that stand out, and get shared.Takeaways:Using AI for podcasti…

Listen · 10:25
Seriously? People Still Say 'New Episode Out'? &Raquo; Podcast Consultant 2022R
Seriously? People Still Say 'New Episode Out'?

How is this still happening?You ever have one of those moments where you see something so ridiculous you can’t help but roll your eyes? That’s basically the theme of this episode. I’m talking ab…

How is this still ha…

How is this still happening?You ever have one of those moments where you see something so ridiculous you can’t help but roll your eyes? That’s basically the theme of this episode. I’m talking about the world of podcasting and, honestly, it’s kind of wild. It’s 2026, and people are still posting “New episode out! (and that's it)” on social media like that’s some kind of marketing strategy. Seriously?Yes, It's Better Than Nothing...In this episode, I talk about why podcasters need to stop doing the bare minimum when promoting their shows. If you’re going to post on social media…

Listen · 6:59
How To Not Look Stupid While Podcasting (Trust Me) &Raquo; Podcast Consultant 2022R
How to Not Look Stupid While Podcasting (Trust Me)

July 4th was supposed to be a festive day filled with fireworks, but instead, it turned into a disaster for me.Picture this: I’m all set to enjoy the show, but as I step out, the sky starts drizzlin…

July 4th was suppose…

July 4th was supposed to be a festive day filled with fireworks, but instead, it turned into a disaster for me.Picture this: I’m all set to enjoy the show, but as I step out, the sky starts drizzling. Naturally, I whip out my phone to scroll through social media, because who doesn’t Love seeing what everyone else is up to while ignoring the world around them?Fast forward a few moments, and bam! My foot hits an uneven sidewalk, my phone goes flying, and I’m face-first in the concrete. My knees did not fare well. Everyone around me thinks it’s a scene from a slapstick comedy, and I’m j…

Listen · 9:49
Choosing Your Podcast Day: Does It Even Matter? &Raquo; Podcast Consultant 2022R
Choosing Your Podcast Day: Does It Even Matter?

What Day Should I Publish My Podcast?We're diving into the age-old question that plagues all budding podcasters: when should I drop my episodes? I mean, it’s not like we’re all sitting around wait…

What Day Should I Pu…

What Day Should I Publish My Podcast?We're diving into the age-old question that plagues all budding podcasters: when should I drop my episodes? I mean, it’s not like we’re all sitting around waiting for the next serial to drop, right? Shoot For the Empty Day of the Week StrategySo, here’s the scoop: you could play the spreadsheet game, tracking when your competition releases their episodes. Picture it: you’ve got a spreadsheet with a bunch of podcast names and dates. You notice that Wednesdays are as empty as my fridge on a Sunday night, so why not slide in and claim that day? How Man…

Listen · 5:18
The Great Outdoors: Where Your Podcast Dreams Go To Die &Raquo; Podcast Consultant 2022R
The Great Outdoors: Where Your Podcast Dreams Go to Die

Should Your record Your Podcast Outside?Ever tried recording a podcast outside? Yeah, it's like trying to juggle flaming torches while riding a unicycle on a tightrope. You think, "Hey, this'll be fun…

Should Your record Y…

Should Your record Your Podcast Outside?Ever tried recording a podcast outside? Yeah, it's like trying to juggle flaming torches while riding a unicycle on a tightrope. You think, "Hey, this'll be fun!" Then the wind starts howling, dogs are barking, and your neighbor decides it's the perfect time to mow his lawn. Welcome to the chaotic, unpredictable world of outdoor podcasting! Survivor: Podcast EditionSo, I’m sharing my past outdoor recording adventures, where I quickly realized that my audio setup was about as reliable as a chocolate teapot. I went from dreaming of crisp, clear conversat…

Listen · 5:53