Growing up in Eugene, Oregon, Lulu Tsui experienced a unique perspective on cannabis, where it was as common as backyard barbecues. This early exposure shaped her understanding of how cannabis perceptions could differ vastly from mainstream narratives. Lulu’s journey led her to co-found On the Revel in 2016, a series of events challenging the status quo of New York City’s cannabis industry. Her mission? To foster authentic connections and create a community where diversity and genuine conversation flourish beyond the typical trade show atmosphere.

In this episode, host Carly Puch and Lulu dive into a fascinating conversation, exploring personal anecdotes and professional insights that reveal how early exposure and family acceptance can influence one’s path in the cannabis sector. Lulu shares invaluable lessons learned along the way, including how humor and strategic media campaigns like “I’m High Right Now” are crucial in reducing stigma and shifting public attitudes toward cannabis.

Carly and Lulu explore the importance of building diverse teams and prioritizing self-care in the dynamic field of cannabis. As we move through themes of personal Growth, authenticity, and the importance of self-governance, Lulu reflects on how these principles guide her actions and decisions in both business and life. This episode offers juicy insights for anyone interested in the transformative potential of the cannabis industry or who just wants to level up in life, Lulu will inspire.

Guest Bio:

Lulu Tsui is the co-founder and chief experience officer at On The Revel, the parent company for a collection of curated educational and networking experiences that democratize information for those interested in the regulated cannabis industry. On The Revel events, known as Revelry, are conferences aimed at fostering an inclusive, collaborative, and flourishing cannabis sector. These regular in-person events along with On The Revel’s Dope People online membership community, podcast, and virtual experiences, celebrate the diverse people that have been and are currently building the cannabis industry in the aim of developing its gold standard, with opportunities for all. Lulu is seasoned in Experience Design (XD) and User Experience (UX) with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service (SaaS), mobile, and touchscreen technologies. Lulu applies her vast XD and UX expertise across verticals in the cannabis industry while championing ways to normalize and destigmatize cannabis and entheogens. Lulu has designed entire enterprise systems and introduced cross-platform mission-critical apps for clients Bloomberg LP, Mastercard, The Leukemia & Lymphoma Society, John Hopkins University, Roche, Thermo Fisher, Pearson, and McGraw-Hill. Lulu designed a software platform with Root Sciences aimed at supporting and standardizing operations and data for cannabis/hemp extraction, distillation, and post-processing. She also served as the principal experience designer for Chill, a cannabis E-Commerce order and delivery platform. Along with On The Revel, Lulu serves as President of the Cannabis Media Council, an organization dedicated to destigmatizing and normalizing cannabis using the power of traditional media, and User Experience and Research Advisor at Oakland Hyphae, founders of the Oakland Psychedelic Conference and the Psilocybin Cup. https://ontherevel.com https://www.revelryny.com 

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Music by Matthew Baxley

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Carly Jean Puch Podcaster

As I stumbled through the perils of answering the ultimate question, "what do you want to do with your life?" I knew somehow my answer would incorporate helping others. This translated into paths that, when I tuned into the universe, I realized were very connected. (Funny how that always happens!)

People are complicated, messy, and layered with identities. So is this space. I am a meditation enthusiast that sits in quietness every morning and a lover of blasting 90's hip-hop at full volume. I'm a gym rat and a yoga instructor. I am both learner and a teacher. We are all many things. Together we can make them all work.

I love to share all the things I'm learning along the way. Learning how to be your most fabulous self but being honest about how damn hard and messy it can be along the way lets you speak your truth. It allows you to best use your voice for the causes that matter to you. Let's get healthy and change the world together!