In this episode of “More Than a Few Words,” I had the pleasure of chatting with Susan Trumpler, the founder of Unstoppable Women in Business.
We dove into the process of moving prospects from contemplation to a resounding “yes” and making the sales journey more comfortable. Susan emphasized the importance of understanding the prospect’s pain points and aligning your solution with their immediate needs.
We discussed the three crucial questions that need to be answered before a prospect can say yes.
- Why do they need your solution?
- What choices do they have?
- Why now?
Once your prospect answers those three questions, it is easy to present a solution they will say yes too.
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed
Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.
As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com
