The Magic of Authentic Marketing: with TV magician Ben Hanlin

In this episode, I, Wendy Harris, am talking to magician, comedian, TV presenter and now marketing agency owner, Ben Hanlin to discuss authenticity in marketing.

Ben discusses how he transitioned from performing arts to co-founding a digital marketing agency during the pandemic.

His unique selling point is his authenticity, which he brings into the agency’s mission to create engaging content and be ‘client obsessed’.

We discuss effective digital marketing strategy, focusing on providing value to the audience, ensuring authenticity, and giving more than selling.

We also touch on strategies for content idea generation and execution, particularly using our favourite channel, LinkedIn.

And just what do we mean when we say Elton John beats the Arctic Monkeys in a battle of the bands?…

01:13 Transition from Magic to Marketing

03:20 The Importance of Understanding Your Audience

08:15 Strategies for Successful Storytelling in Digital Marketing

14:21 The Role of Authenticity and Consistency in Content Creation

21:26 The conversation that counts

21:43 Finding Purpose in Your Work

Other related episodes we’d like you to check out

https://makingconversationscount.com/they-ask-you-answer-marcus-sheridan/

https://makingconversationscount.com/brynne-tillman/

https://makingconversationscount.com/resource-niraj/

https://makingconversationscount.com/using-lazy-marketing-with-al-tepper/

Mentioned in this episode:

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Wendy Harris Making Conversations Count Podcast

What can I tell you about me?! I'm very good at getting other people to talk about themselves. Having been in the sales arena for over 3 decades, my skillset has developed to enable others to introduce their services to other businesses. Talking about myself always feels odd.

But here goes. I've made over 2 million phone calls in my career, helped 1000's people pick up the phone and have better conversations which has leaked into life in general, I've created billions of £££'s in opportunities to do business.

I love nothing more than listening to other people's stories and gently guiding people to share their insights with others.

Whenever I'm in training it's always interactive and fun. I truly believe we learn by being involved.

It's why I started my podcast, to share these stories and be helpful to the business community. I also wrote a book with many of my training exercises in it for those starting out as the demands of your cash flow when you get going mean there's often a wheel not oiled as it should be.

For me, conversations is where it all happens.