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August 3rd, 2017

241: Reverse Engineer your Dream Job: How a Struggling Songwriter Built a Multiple 6-Figure Business Doing What She Loves

  1. 241: Reverse Engineer your Dream Job: How a Struggling Songwriter Built a Multiple 6-Figure Business Doing What She Loves Nick Loper of Side Hustle Nation 42:38

Over the last decade, Cathy Heller has earned hundreds of thousands of dollars from her music and helping other musicians license their songs.

In fact, you’ve probably heard some of her music without realizing it. Songs of hers have been featured in ads for huge brands, like McDonald’s, Walmart, Kellogg’s, as well as many popular TV shows.

Today, the mother of 3 balances Family, her art, her agency, her online course, and her new Don’t Keep Your Day Job podcast, where she interviews other entrepreneurs, artists, and influencers.

Cathy’s story is an inspiring one, and it follows a familiar trajectory: freelancer to agency to product.

When she moved to LA to be a rockstar, she didn’t know where it would lead. That didn’t pan out, but she landed at something perhaps even more fulfilling. She called it reverse engineering her dream job, and thinks other people can do the same.

Tune in to hear how Cathy walked The Hustler’s Path from freelancer to agency to product, and how you can apply her ideas and tactics to find your dream job.

Full Show Notes and PDF Highlight Reel: Reverse Engineer your Dream Job: How a Struggling Songwriter Built a Multiple 6-Figure Business Doing What She Loves

Nick Loper Chief Side Hustler

Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.