Erin Andrea Craske is a fantastic double-brainer, who simultaneously blends strategy and humanity,” said Hersh after interviewing this award-winning strategist with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, Erin’s an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness.

Connect with Erin

https://linktr.ee/eacraske

• A gift of two full Coaching sessions to the listeners
• A 50% discount on the strategy guide – all-in-one marketing toolbox – using EFFORTLESS code at the TGBBS checkout
• Freebies: business surveys, marketing frameworks, quotes, and strategy guide material

(0:00) Introduction of Erin Andrea Craske
(0:26) Podcast opening and introduction by Hersh Rephun
(1:40) Erin’s background and introduction
(2:21) Discussion on surviving and thriving in life
(3:04) Erin as a natural born rebel
(6:26) What does “effortless” mean?
(10:23) Training the mind to control thoughts
(15:49) Relationship with authority and its impact on fears
(17:55) Utilizing the power of awareness to serve your goals
(22:22) Boundaries vs. rules: choosing what works for you
(26:14) The pandemic’s impact on our trust of authority and rules

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Hersh Rephun The MESSAGE Therapist

Increasingly known as “The MESSAGE Therapist™”, Hersh Rephun is a veteran Copywriter & Brand Voice Expert who helps Founders, CEOs, and Consultants establish trust with their audience.

His people are the soulful movers for whom the next-figure may be in revenue or impact.

Hersh hosts multiple interview shows ranked in the Top 2% of Apple Podcasts globally (including YES, BRAND), and having played standup gigs across the country (Comedy Store, Comic Strip, Funny Bone, The Ice House…), he brings his stage presence to keynote talks the world over.

He is the Founder of HumanEyes, a personal interface for reviewing, editing, and elevating Ai-generated output.

Hersh’s mantra is, “Sell the Truth with Humor and Humanity”; this ethos runs through his talks, workshops, and intensives. Hersh is the author of SELLING THE TRUTH: We’re All Full of It, coming in early 2024.