Building a business solo might sound impressive, but it’s usually the slowest way to grow. Most founders don’t need more hustle, they need better support and smarter strategy. This episode pushes back on the idea that you have to do everything alone to be successful.
Whitney talks with Coley Arnold about her journey from running a vintage market to building Foundress, a community designed to actually support women entrepreneurs. They break down why community isn’t just feel-good—it’s a real advantage when you’re trying to scale.
They also get honest about self-doubt, pivots, and building something that’s aligned instead of just impressive on the outside. Because Growth that looks good isn’t the same as growth that works.
In This Episode, We Cover:
- Why community is a strategic advantage (not a bonus)
- Moving from scrappy startup to sustainable business
- Handling self-doubt without stalling your momentum
- Building a brand that actually aligns with your values
If you’re done trying to do it all alone, this one’s worth a listen. Subscribe, leave a review, and connect with Whitney for more no-BS business strategy.
Resources
Foundress
Tits Up Podcast
Connect with Whitney on Instagram
Connect with Whitney on LinkedIn
Your Marketing Heroes Website
Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
