Most business owners say they want to grow but they are still making decisions like they are staying small. Playing it safe feels smart until it starts capping your revenue.
Whitney breaks down how she scaled her PR agency from a small town business to an international one without waiting until she felt ready. It came down to sharper positioning, smarter investments, and getting honest about the mindset holding her back.
She also calls out the beliefs that keep you stuck operating below your potential and what it actually takes to step into bigger opportunities.
In This Episode, We Cover:
- Why staying local can limit your Growth
- How niching down opens bigger doors
- Making strategic investments before you feel ready
- The mindset shift required to scale
If you are done playing small, this is your cue. Follow, leave a review, and connect with Whitney for more direct business strategy that actually works.
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
