In this episode, Adam Koós sits down with David Keller, CMT (host of Market Misbehavior) for a practical conversation about using technical analysis the way advisors actually need it: to manage risk, stay disciplined, and help clients understand what’s happening without jargon.
You’ll hear how Adam’s early-career experience through the 2000–2002 bear market shaped his shift away from “hope-and-hold” messaging—toward a model-driven, trend-aware process—plus the exact types of charts he believes advisors should keep in front of them during client conversations.
Episode Timestamps (YouTube Chapters)
00:00 – Welcome + why this conversation matters for advisors 01:05 – Adam’s background: med school path → financial advisor (starting 10 days before 9/11)04:30 – The turning point: why “it always comes back” wasn’t good enough for clients 06:45 – Why technical analysis clicked: “playoff teams” (relative strength) + “locker room” (risk-off) 10:05 – Risk management reality: tornado sirens, whipsaws, and why discipline matters 13:10 – The emotional side of advice: what clients really want during volatility 16:00 – The 3 charts Adam always wants in front of him during client meetings 20:20 – Seasonality vs trend: staying invested without ignoring August–September weakness 24:00 – Common advisor mistake: going “100% TA” (too rigid) + building better model balance 27:10 – Why Adam started Coaching other advisors + the systems that drive Growth 30:20 – Final takeaways + where to connect
💡 Technical analysis isn’t just “tools”—it’s a communication advantage. Simple, visual frameworks (like a stoplight chart) help clients stay grounded. 💡 Relative strength = “Investing in playoff teams.” You’re not predicting the Super Bowl—you’re prioritizing leaders and rotating as conditions change. 💡 Risk management requires accepting false alarms. “Tornado sirens” (whipsaws) are part of avoiding the rare storms that can do real damage. 💡 Give clients as little as they need—no more. Overly complex charts can confuse instead of calm. 💡 A financial plan is the emotional anchor. Clients handle volatility better when the portfolio is connected to a real plan and clear goals.
🗣 “We’re not trend predictors—we’re trend followers.”🗣 “If every investment was an NFL team, we’re investing in the playoff teams… not trying to pick the Super Bowl winner.”🗣 “There’s about seven tornado sirens before you actually get a tornado.”🗣 “Clients don’t understand your candlestick chart… give them as little as they need, but no more.”🗣 “When markets get emotional, clients want to know two things: ‘Am I okay?’ and ‘Do you have my back?'”
Connect With the Guest (David Keller, CMT)
Website: https://www.marketmisbehavior.com/ YouTube: https://www.youtube.com/@DKellerCMT About David: Background + bio
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Connect with Adam Koós
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