Some entrepreneurs build one business and stay in that lane forever. My Guest today is not one of those entrepreneurs.

His journey started on the tennis court, eventually led to building a tennis business in Beverly Hills, and later moved through Real Estate, Franchise ownership, recruiting Technology, and now coaching coaches.

Along the way, he built businesses, led teams, helped support hundreds of real Estate agents, created tools that impacted recruiting across North America, and learned that entrepreneurship is rarely a straight line.

It’s a series of transitions. Some planned. Some unexpected. Some exciting. Some painful. And each one teaches you something, if you’re willing to pay attention.

My guest today is Adam Roach, Founder and CEO of I Love Coaching Co., a company built to help coaches of all types turn their experience, knowledge, and expertise into a real business. 

Not just athletic coaches, but business coaches, life coaches, leadership coaches, consultants, advisors, and other Experts who know they can help people but may not yet have the structure, clarity, or confidence to turn that knowledge into a sustainable business.

Adam’s own entrepreneurial path gives him a unique perspective on that work. He was a collegiate tennis player, launched his first business in his twenties, built a successful tennis club in Beverly Hills, moved into real estate, operated Keller Williams franchises, built recruiting technology, and eventually created I Love Coaching Co.

We’re going to break this conversation into two segments. In the first segment, we’ll talk about Adam’s entrepreneurial journey, the highs, the lows, the reinventions, and everything in between. 
In the second segment, we’ll dig into his area of expertise: helping coaches and experts build businesses with clarity, conviction, and a model that actually works.

I Love Coaching Co.
https://ilovecoachingco.com

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Mike Konrad Podcast Host

Mike Konrad entered the electronics manufacturing industry in 1985. Four decades later, he continues to dedicate his career to advancing reliability within the industry. In 1992, he founded Aqueous Technologies, an equipment manufacturer serving the electronics sector. Becoming an entrepreneur was never part of his plan, he simply had a passion for a product he designed. When his employer declined to build it, he realized the only way forward was to create it himself.

Mike entered business with strong technical skills but no business acumen. His early assets were ego, passion, arrogance, ignorance, and above all, a poor assessment of risk. Ironically, those traits proved useful in the beginning, ignorance really was bliss. But as his company grew, Mike recognized that those same traits could lead to its downfall. To survive, he had to transform himself, developing business acumen, adopting sustainable strategies, and evolving from reckless enthusiasm into purposeful leadership.

Today, with 40 years of industry experience, Mike shares both his technical expertise and his entrepreneurial journey, offering lessons from personal and professional growth, the near-misses that almost derailed him, and the strategies that carried him forward. He is also a strong advocate of “conscious marketing”, moving beyond traditional chest-thumping advertising toward education-driven authority building. By offering value through knowledge rather than hype, Mike helps organizations connect with a new generation of decision-makers who prefer independent research over bold claims.