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August 6th, 2024

How to Measure and Improve Mobility after Age 50? There's an App for That

  1. How to Measure and Improve Mobility after Age 50? There's an App for That Jay Croft 27:04

Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Mentor, the visionary CEO of PhysMoto. Discover how a simple overhead squat assessment captured through your smartphone can revolutionize fitness routines by measuring and enhancing mobility, stability, posture, and symmetry. Andrew enlightens us on the concept of movement as a vital sign and the paramount importance of addressing asymmetry to stave off injuries. This conversation is brimming with actionable insights for both fitness enthusiasts and professionals eager to maximize their potential and well-being.

We also trace the fascinating evolution of motion tracking Technology, from the cumbersome days of Xbox Kinect to today's sleek, software-driven solutions. Andrew shares how strategic partnerships with fitness pioneers like TRX and Stretch Lab helped refine PhysMoto's cutting-edge technology, making it accessible for fitness chains and small gyms alike. The pandemic-driven shift from a hardware-software hybrid to a purely software approach is particularly noteworthy, demonstrating adaptability and Innovation. Tune in to learn how the PhysMoto app can be seamlessly integrated into your fitness regime or professional practice, and how it stands to transform the landscape of personal training and health optimization.

Online Resources
Physmodo
Andrew Menter on LinkedIn
Prime Fit Content – Engage the over-50 market

Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.

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