In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Seth Scrimo, a former Marine and now a thriving fitness business owner in Wooster, Ohio. Just a few years ago, Seth was barely scraping by—earning around $4,000/month. Today, he regularly brings in up to $30,000 per month.

How did he do it?

By writing books that build trust and launching a local podcast that spotlights other business owners in his small town. It’s a grassroots, connection-driven approach that proves old-school community building still works—especially for serving people over 50.

Seth shares the mindset shifts, tactics, and systems that helped him grow—and how you can apply the same strategy in your business.

🧑‍💼 Guest Info

Guest Name: Seth Scrimo

Bio:
Seth is a Marine veteran turned fitness entrepreneur who went from struggling to make ends meet to generating $30K+ months—all from his rural Ohio town. His tools? Books that build credibility and a local podcast that puts him in front of movers and shakers. He’s a proud co-author of Thrive: The New Rules of Lasting Health and Fitness and runs Scrimo Fitness.

Links:

• Website: https://scrimofitness.com/
• Facebook: https://www.facebook.com/seth.scrimo
• Books: https://www.amazon.com/s?k=seth+scrimo

🧭 Episode Outline

From Marine to Fitness Pro

• Seth’s post-military journey and starting Screamo Fitness in a small town.

Writing Books to Build Trust

• How contributing a chapter in a collaboration book changed everything.
• The launch of “Slimming Secrets of Super Parents.”

Launching the “Best of Wooster” Podcast

• How he used a local podcast to build Relationships and grow referrals.
• His clever system for guest referrals and follow-ups.

Books as Lead Magnets

• Giving books away in person, tagging local businesses, and building buzz.

Community + Content = Clients

• Seth’s boots-on-the-ground approach that brought massive returns.
• How business owners started referring Family members to train with him.

📘 Resources Mentioned:

• Thrive – The New Rules of Lasting Health and Fitness: https://a.co/d/bYZe4be
• Screamo Fitness: https://screamofitness.com
• Best of Wooster Podcast: [VERIFY LINK]

🎤 Host: Jay Croft
Jay helps fitness professionals grow by reaching more people over 50. Learn more at https://primefitcontent.com

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Jay Croft Fitness Content Creator

Jay Croft is the host of Optimal Aging, a show about fitness, health and wellbeing for people over 50 that concentrates on marketing, content, and making powerful connections. A longtime former newspaper journalist, he is the creator of Prime Fit Content, which provides premium marketing materials to help gyms and studios reach people over 50. Prime Fit Content is used by fitness professionals across the US and Canada, and in other countries around the world. He contributes regularly to CNN and WebMD.