In this episode, Michelle Fox, a marketing leader at Rapport International, discusses her career journey and perspective on language solutions. Michelle shares how her background in high-Growth B2B industries shaped her approach to authentic communication and why she was drawn to Rapport’s people-first culture and commitment to high-quality translation services.
The conversation highlights the dangers of relying on low-cost, automated translation tools, stressing the importance of industry-specific expertise and cultural context that only professional linguists can provide. Michelle also unpacks best practices for global marketing, from clearly defining the ideal customer profile (ICP) to maintaining brand authenticity across markets and aligning sales and marketing efforts for impact. She emphasizes the role of customer feedback in shaping strategies and offers practical advice for companies scaling internationally.
What You’ll Learn in This Episode:
- Why professional translation is critical for technical and culturally nuanced content
- The risks of relying too heavily on automated, low-cost translation tools
- How to maintain brand consistency and authenticity across global audiences
Wendy Pease is the owner and president of Rapport International, a language services company that provides high quality translation and interpretation services with a specialty in global marketing, legal, employee communications, and medical services. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.
Wendy is a frequent speaker, writer, blogger, trainer, advisor, and master networker. She’s the author of the book “The Language of Global Marketing”, the host of the “Global Marketing Show” podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue.
Wendy’s passionate about connecting people across languages and cultures. She lived in Mexico, Taiwan, and the Philippines where she fell in love with differing cultures and came to understand that we are all human, no matter the language we speak.
