This is E696:📦THE HIDDEN RISKS KILLING B2B SUPPLIER BUSINESSES – AND WHAT TO DO ABOUT IT | SANYA RISTIC – ILLUMINISE | B2B COMMERCE CORNER #160 | THE ECOMMERCE EDGE Podcast
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📦 Sanya is the Co-Founder & Director of Innovation & Client Success at illuminise – https://www.illuminise.com
📦 illuminise is an eCommerce strategic and development partner for manufacturers, distributors and trade brands, helping turn complex, disconnected systems into high-performing, revenue-driving platforms
📦 illuminise stabilises complex Magento and Adobe Commerce platforms, integrates ERP and operational systems properly and gives supplier teams the confidence to scale faster with less risk
📦 In this episode, Jason & Sanya discuss:
– B2B Buyers Are Now Millennials. Is Your eCommerce Experience Still Living in 1995?
– The Hidden Risk Killing B2B Businesses: Tribal Knowledge, Legacy Sales Reps & the Digital Gap
– From Transactional to Relational: How to Build a B2B eCommerce Experience Buyers Actually Love
– Your Customers Shouldn’t Have to Change Their Behaviour to Buy From You
– 17 Years in the Dark: How illuminise Finally Showed Up
📦 THE ECOMMERCE EDGE Podcast Home – https://www.greenwoodconsulting.net/podcast
Enjoy!
