Today’s episode comes live to you from POSSIBLE, where the ideas move fast, the conversations matter, and the coffee has no chance of surviving. I’m joined by Heather Roestamadji – Director of Growth Strategy at Claritas. Heather sits at the intersection of audience intelligence, AI-driven optimization, and multi-channel measurement, helping brands turn complexity into Clarity and data into real business growth.Â
Now with nearly two decades of experience, she knows how to cut through the noise, connect strategy to performance, and answer the question every marketer eventually faces: What’s actually working?
Steve Olenski possesses a career journey that's been as dynamic as it has been impactful. From his early days as a creative director in the agency realm to assuming pivotal senior marketing roles on the brand side with esteemed companies like Oracle, he has consistently navigated diverse landscapes. As a seasoned journalist, Steve has contributed significantly to major publications, including Business Insider and Forbes, where he dedicated a decade to sharing his insights. He earned the moniker " The CMO Whisperer, " recognized for his unparalleled depth of experience and his remarkable ability to build trust with Chief Marketing Officers (CMOs) of global giants, he earned the moniker "The CMO Whisperer."
