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March 14th, 2024

Creating Your Child's Origin Story feat. Elizabeth Probst with At The Core

  1. Creating Your Child's Origin Story feat. Elizabeth Probst with At The Core Beefy Marketing/Small Business Origins 1:03:59

What our children do today, will be their origin story tomorrow. So we interviewed Beth Probst, founder of At The Core, to learn about how they help high school students with career counseling and planning for life after graduation. They discuss the origin story of At The Core, how Beth helps students explore potential career paths aligned with their strengths and interests, the importance of career and technical Education programs, and why many students feel lost when making decisions about college and careers.

Key Discussion Points:

– The problem Beth aimed to solve: high school students graduating with lots of uncertainty and questions about what to do next (00:15:47)

– Beth’s process for career counseling students through 1-on-1 interviews and assessments (00:32:36)

– Ideal age for students to work with At The Core (00:37:11)

– Helping students become more “career literate” and explore options (00:19:53)

– Importance of career and technical education programs in high school (00:23:55)

Company Bio:

At The Core provides 1-on-1 career counseling and assessments to help high school students determine the best college and career path aligned with their strengths and interests. Their guided self-assessment process aims to give students Clarity and confidence around post-high school decisions. At The Core has been operating since 2012.

Tweetables:

“I believe that every student should use their their high school years as a time of exploration so that they make these amazing concrete clear decisions at the end of high school about what comes next.” – Beth Probst

“Most high school students are career illiterate. And so, John, how can a student ever kind of have their eyes on the kind of career that’s right for them if they really don’t know very much at all about real world careers?” – Beth Probst

“I think I would really be interested in trying to learn how to do that. And so she was the first person that I ever trained, got her up and running, so now we were doubled. And now, now we’re a team of 15.” – Beth Probst

Links Mentioned:

At The Core Online

At The Core on X

At The Core on Instagram

At The Core on Facebook

At The Core on YouTube

At The Core on Pinterest

Beth Probst on LinkedIn

Beefy Marketing

John Kelley’s Links

Small Business Origins Online

John Kelley Podcaster, Marketing Advisor

John is a Texas firefighter, entrepreneur and marketing advisor. As a business major, small business owner and marketing advisor for Beefy Marketing, he has become very familiar with the challenges entrepreneurs face every day. Bringing his humor and love for helping others to The Beef, he dives deep into what makes each business tick, helping bring useful information to other small business owners. Learning all about a business and putting them into the spotlight gives listeners a reason to visit each business featured and give them a try.

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