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October 6th, 2025

E170. Why Cold Calling Still Works: The Tech Stack You Need for Success

  1. E170. Why Cold Calling Still Works: The Tech Stack You Need for Success Tech your Business Podcast 36:01

Business owners who master cold calling Technology are achieving 10% pickup rates while others struggle with 2%. Aidan Sowa, Co-Founder of Zoto Dialer, reveals the specific tech stack that makes cold calling profitable in 2025.

Most businesses fail because they’re dialling landlines nobody answers and burning through phone numbers. Aidan explains how parallel dialing technology, proper data sources, and smart number rotation connect you to 50 real prospects per hour.

Key Topics:

  • Mobile vs landline pickup rates (10% vs 2%)
  • Parallel dialing systems that connect prospects every 19-30 seconds
  • Cheapest verified mobile data sources (15p per thousand numbers)
  • Why phone numbers get spam-flagged after 50 calls
  • Realistic cold calling investment (£500-750/month)
  • Training remote callers in 2-3 weeks
  • Scripts that work in 2025
  • Metrics that matter vs vanity numbers

Aidan built Zoto Dialer after frustration with existing software that burned numbers and connected callers to dead air. His AI-powered solution detects voicemails and optimises parallel lines while maintaining legal compliance.

Learn practical technology choices including data sources like Lead Magic, Apollo, and validation tools. Discover why scheduling calls beyond 24 hours kills show rates and how to achieve 70% attendance using LinkedIn and follow-up sequences.

Guest: Aidan Sowa – Co-Founder of Zoto Dialer, serial entrepreneur who went from debt to building multiple successful businesses including Sowa Marketing Agency and a data company.

Hosted by Peter Banigo from Target ICT, helping UK business owners implement technology for Growth.

Connect: www.zotodialer.com | LinkedIn: Aidan Sowa | Instagram: @theaidensowa

More from Us:

– Target ICT Ltd – We make tech easy and accessibleforbusinesses:⁠⁠⁠⁠ https://targetict.co.uk⁠⁠⁠⁠

– Tech Your Business Podcast – Learn how technology canhelpyour business grow: ⁠⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠⁠

– Instant Setters – Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠⁠https://instantsetters.com⁠⁠⁠⁠

– Green Tech Pulse Podcast – Discover the latest ingreentechnology: ⁠⁠⁠⁠https://greentechpulse.com⁠⁠⁠⁠

– IXBRLify – Turn your financial reports into XBRLformatquickly: ⁠⁠⁠⁠https://ixbrlify.com⁠⁠⁠⁠

– Shortage Jobs – Find jobs that offer work visas: ⁠⁠⁠⁠https://shortagejobs.com⁠⁠⁠

Peter Banigo Entrepreneur & Podcast Host

I see myself as a very curious person and also a problem solver, This I believe is what led to my journey for almost a decade exploring different businesses in different industries.
My zone of genius has always been Technology and breaking down complex and this is all I do now, with my podcast - Tech your Business and also my business.

When I'm not doing that, I love to travel, read and take things apart (car, mobile phone, anything that catches my fancy).