OVE Touch & Go: A New Way to Pay with Just a Fingerprint
- OVE Touch & Go: A New Way to Pay with Just a Fingerprint Devin Thorpe 25:37
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Devin: What do you see as your superpower?
Caio: I think my superpower is to really understand what simplicity really is.
When I invited Caio Buchalla, CEO of OVE Touch & Go, onto this episode of Superpowers for Good, I knew we were in for a treat. Caio is pioneering a breakthrough Technology that allows users to link their bank accounts and credit cards to their fingerprints, making payments as simple as a touch.
Caio shared how his idea came from a real-life frustration. He was on a run in San Francisco and couldn’t buy coconut water because he didn’t have his wallet, phone, or watch. This led him to question why we rely on external tools to authorize payments and how to create a more secure, fraud-resistant system.
OVE Touch & Go aims to solve these problems using fingerprint technology, offering both convenience and security. “We use a sensor called capacitive technology, which is the one the iPhone used to have… And also, we are moving to another technology called ultrasonic fingerprint technology that… doesn’t matter if your finger is dirty, wet with oil. It doesn’t matter,” Caio explained.
The company is now raising capital through a crowdfunding campaign on StartEngine. As Caio noted, “It’s a very democratic way of investment… And it’s a proof of concept to people Investing.” This innovative approach could be a game-changer for the future of payments.
The vision Caio shared is compelling. Imagine walking into a store, selecting your items, and paying effortlessly with just a touch. OVE Touch & Go is bringing that future closer than we might think.
tl;dr:
* Inspiration for Innovation: Caio Buchalla, CEO of OVE Touch & Go, was inspired to create a fingerprint-based payment system after experiencing the inconvenience of being unable to buy coconut water during a run without his phone, wallet, or watch.
* Secure and Simple Payments: The technology developed by OVE Touch & Go allows users to link their bank accounts and credit cards to their fingerprints. This simplifies transactions and enhances security, reducing the risks associated with traditional payment methods.
* Advanced Fingerprint Technology: To address challenges like dirty or altered fingerprints, the company uses advanced sensors, including capacitive and ultrasonic fingerprint technologies, ensuring reliable identification under various conditions.
* User Convenience and Rewards: OVE Touch & Go offers a feature called “OneTouch AI” that intelligently selects the best credit card for each transaction, maximizing rewards for users without requiring them to keep track of complex points programs.
* Crowdfunding for Growth: The company is currently raising capital through a regulated investment crowdfunding campaign on StartEngine. This provides a democratic way for individuals to support and invest in the company’s vision for a simpler, more secure payment system.
How to Develop Seeing Simplicity As a Superpower
Caio’s superpower is his ability to see the simplicity in complex situations. He believes the world is too crowded with information and noise, and he has honed the skill of cutting through that clutter to find simple, elegant solutions. This approach helps him develop products and services that align with the minimalist Lifestyle many people are beginning to seek.
Caio shared a story from his childhood in Brazil that exemplifies his superpower. At 13, he had the simple yet profound idea to collect donations for planting trees in the Amazon rainforest, promoting sustainability. Later in life, he applied this same principle of simplicity to his decision-making process. For instance, when he decided to pursue his master’s degree in the U.S., he didn’t overthink it. He simply applied, got accepted, and moved forward without hesitation.
Tips for Developing the Superpower:
* Look for Crowded Spaces: Identify areas in your life or work that feel overcrowded with information or processes. Ask yourself if there’s a simpler, more efficient way to achieve the same goal.
* Take the First Step: Don’t overthink decisions. When you have an idea, act on it rather than dwelling on it. “One day or day one—you decide,” as Caio puts it.
* Practice Deep Thinking: Spend time contemplating problems deeply to uncover their simplest solutions. Often, simplicity is not immediately obvious and requires deliberate exploration.
* Focus on the User Experience: Consider how people naturally want to live their lives. Develop solutions that make things effortless and free people from unnecessary complexities.
By following Caio Buchalla’s example and advice, you can make seeing simplicity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Caio Buchalla (he/him):
CEO, OVE Touch & Go
About OVE Touch & Go: OVE Touch & Go is a fintech company offering the first cloud-based fingerprint payment system, integrating AI for secure, touch-based transactions. Co-founded by and Caio Buchalla and Daniel Cafiero, OVE allows users to link credit cards to their fingerprints, enabling seamless payments while its feature OneTouch AI optimizes credit card points & rewards, and enhances fraud prevention. The system is backed by granted patents and partnered with Green Payments (POS).
Website: www.ovetouchngo.com
Instagram Handle: @ovetouchngo
Other URL: startengine.com/offering/ove-touch-and-go
Biographical Information: Caio Buchalla is the visionary cofounder, CEO, and board member of OVE Touch & Go. Leading OVE since 2021, he raised over $500K in pre-seed funding and secured multiple US patents. With a background as an Investment Director at Bay Angels and Business Analyst at Citi, Caio’s fintech expertise drives OVE’s mission to revolutionize biometric payments.
Linkedin: linkedin.com/in/caiobuchalla/
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