Empowering Women Through Ridesharing: Kimberly Evans’ Vision for Safety and Community
Just Her Rideshare Prioritizes Women’s Safety, Comfort, and Empowerment in the Ride-sharing Industry
http://s4g.biz/01aug24
tl;dr:
Introduction and Business Overview: Kimberly Evans is the CEO of Just Her Ride Share, a women-centric ride-sharing and community mobility company prioritizing women’s safety, comfort, and empowerment. The company aims to create a safe space for women by employing female drivers and serving female passengers.
Business Development and Growth: Just Her Ride Share started during COVID, allowing time for market research and development. The company launched in 2022 with a soft launch and a hard launch in 2023. It has seen significant traction with thousands of sign-ups, high customer retention, and repeatability rates despite minimal marketing expenditure.
Community and Customer Focus: The company emphasizes community and treats both drivers and customers as part of a supportive network. This approach has resulted in customers willing to pay a premium for the service and drivers receiving 75% of every fare, higher than industry standards, fostering loyalty and reducing churn.
Market Potential and Expansion Plans: The ride-sharing industry has significant market potential, especially among women who often avoid ride-sharing at night due to safety concerns. Just Her Ride Share plans to expand beyond Charlotte, North Carolina, into cities like Atlanta, Miami, and Washington, D.C., driven by word-of-mouth demand.
Capital Raising and Future Vision: Kimberly Evans highlights the importance of raising capital to scale the business, improve market visibility, and expand into new cities. The company is using Wefunder for Crowdfunding and aims to increase brand awareness and customer acquisition through strategic investments in marketing.
http://superpowers4good.com
