In this episode, Paul sits down with Gini Dietrich, the visionary behind Spin Sucks, a movement that’s transforming the PR industry. They dive deep into the unique ways Gini helps clients using the groundbreaking PESO Model©, and how she has successfully run an agency for almost two decades. Whether you’re a PR professional or a business leader looking to grow, this episode is packed with actionable insights and inspiring stories from one of the industry’s top leaders.
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Paul Furiga is a career storyteller. From Cincinnati’s City Hall to the White House press room (all while carrying a notebook and eventually an editor’s red pen) over a two-decade life in journalism, through building a successful marketing agency in the next two decades, stories are always at the heart of his work. He’s the founder and Chief Storyteller at WordWrite.
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