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July 2nd, 2025

SS7 Ep 2: Lessons From the Lab: John Eaton on R&D, Manufacturing, and Scaling in the Beverage Industry

  1. SS7 Ep 2: Lessons From the Lab: John Eaton on R&D, Manufacturing, and Scaling in the Beverage Industry Agency 29 47:51

In this episode of the Spilled Salt podcast, John Eaton of UltraPhil joins Maureen Ballatori to discuss how startups can avoid costly mistakes through early validation, cross-functional collaboration, and expert guidance in beverage manufacturing.

Maureen Ballatori Founder + CEO, Agency 29 - Host, Spilled Salt Podcast

I am the founder and CEO of Agency 29, an award-winning brand-building firm for food, beverage, and agriculture brands. My experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences.

My rural roots are the root of my passion for agriculture marketing, food, and craft beverage. An active community member, I proudly hold multiple board seats for local and international organizations and I am a national speaker and workshop facilitator.