Why Authors and Creatives Struggle to Sell (And How to Fix It)

In this episode of Sales Made Easy, Harry Spaight sits down with Janine Bolon, serial entrepreneur, scientist, and author of Published Profitability, to tackle one of the biggest challenges facing authors and creatives today: why so many struggle to sell, and exactly what to do about it.

Most entrepreneurs get it backwards. They pour Money into marketing before they've ever made a single sale. Janine breaks down why sales has to come before marketing and how to make selling feel completely natural.

Janine shares how she helps authors, artists, and creatives at “level zero” shift their identity around sales, build their first contact list from scratch, and start generating real revenue without spending a dime on ads.

In this episode:

• Why “sales is gross” is a mindset problem and how to fix it
• The master contact sheet strategy that keeps you busy for your first year
• How to sell without feeling like you're selling
• Why your business is a hobby until it has revenue
• The difference between doing something to someone vs. doing something for someone

Connect with Janine: janinebolon.com/connect (Free Friday Coffee, open to everyone)

MCS (Master Contact Sheet Lesson): https://janinebolon.com/2020/11/28/your-master-contact-sheet/

How to download your FB contacts: https://janinebolon.com/howdoi/

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Harry Spaight Founder of Selling With Dignity

Harry Spaight is a leading keynote speaker, author, and sales consultant who has achieved remarkable success in sales. With over 20 years of experience in hypercompetitive sales environments, Harry has sold and led teams to tens of millions in sales. Coupled with his experience as a former missionary, Harry has a unique perspective on how to sell without being pushy.

Harry works with individuals and businesses who want to step up their sales, so they can thrive.
He is the author of “Selling with Dignity” and is the host of the “Sales Made Easy” podcast.