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Build the Sales Relationships Way Before You Need Them Says Splunk's Bill Rowan

  1. Build the Sales Relationships Way Before You Need Them Says Splunk's Bill Rowan Fred Diamond 14:46

This is episode 687.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Splunk VP for Public Sector Bill Rowan.

BILL’S TIP:  “A good account plan will have a combination of things that you understand, directions, strategies the account is following, but also let’s understand the gaps we might have in the account. What do we need to be working on today, next week, next quarter to continue to build relationships? That’s the portion I always want the team to come back with when they’ve done their account planning, is what have we discovered that we don’t really understand well enough about the account, whether it may be a new initiative, a new program coming under way, maybe a challenge with a competitor in a particular area that we can exploit. Understanding those pieces that we don’t understand, to me, is just as critical as the components that we do.”

   

Fred Diamond Sales Thought Leader

Fred Diamond is the host and producer of the award-winning Sales Game Changers Podcast and is the cofounder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His "Love, Hope, Lyme" podcast launched in May 2023. His books, “Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know” and “Insights for Sales Game Changers: Lessons from the Most Important Sales Leaders on the Planet” are now available on Amazon.

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