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Fred DiamondBringing Sales and Marketing Together at Granicus with Suzanne Behrens and Amir Capriles

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1. Bringing Sales and Marketing Together at Granicus with Suzanne Behrens and Amir Capriles Fred Diamond 27:51

This is episode 745.

Read the complete transcription on the Sales Game Changers Podcast here.

Get your tickets to the 15th Annual IES Sales Excellence Awards here. They will be on May 1 at the Mclean Hilton in Tysons Corner, VA.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Marketing and Sales leaders Suzanne Behrens and Amir Capriles from Granicus.

Find Suzanne on LinkedIn. Find Amir on LinkedIn.

SUZANNE’S TIP: ““Content must differentiate and influence. Buyers are smarter and more selective, so we need to deliver real value through every interaction.”

AMIR’S TIP: “The best sales reps run their territory like a CEO runs a business. They plan, they execute, and they lead with differentiated value.”

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Fred Diamond Sales Thought Leader

Fred Diamond is the host and producer of the award-winning Sales Game Changers Podcast and is the cofounder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His "Love, Hope, Lyme" podcast launched in May 2023. His books, “Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know” and “Insights for Sales Game Changers: Lessons from the Most Important Sales Leaders on the Planet” are now available on Amazon.