In this episode of Powered by Authenticity, I sit down with Tom Whitmarsh, founder of the WNY Beer Trail, for a conversation that is equal parts community and inspiration.
Tom shares his journey from large corporate Retail into building something of his own—right here in Western New York. What started as an idea turned into a business that now supports local breweries and brings people together across our region.
And that’s what I Love about this conversation…
It’s a reminder that when you find something you’re passionate about, something that connects people, something that feels meaningful, you can build something real from it. You don’t have to have it all figured out on day one. You just have to start.
And along the way, you figure out how to grow it, how to sustain it, and yes—how to monetize it.
But Tom didn’t stop there.
Giving back has always been part of the vision.
We talked about his upcoming fundraiser on April 11 in support of the Summit Center, leading into their Autism Walk on May 2, as well as the continued support for the Autism Nature Trail at Letchworth State Park—creating inclusive, thoughtful spaces for families across WNY.
We recorded this episode at Brazen Brewing, who will also be hosting the fundraiser and has created a Kölsch-style beer (which is so good!!) in support of the Summit Center. It’s such a great example of what happens when community and purpose come together.
Thank you to Brazen Brewing for hosting us and being part of this story.
If you’ve ever had an idea in the back of your mind… this one is for you. Thank you, Tom, for such a wonderful conversation rooted in inspiration, heart and the power of community.
Links to Information discussed below:
Tom Whitmarsh | LinkedIn
WNYBeerTrail – Craft Beer – Buffalo, New York
The Summit Center – WNY’s Leading Provider of Autism Services
Welcome | The Autism Nature Trail
Brazen Brewing – Lancaster, NY
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Emily Carlson is a trailblazing executive, mentor, and international #1 best-selling author in the Healthcare IT and technology consulting industry. With a 30-year career spanning Information Technology, Project Management, and Digital Transformation, Emily has been at the forefront of leveraging technology to drive innovation, optimize healthcare operations, and enhance patient outcomes. She is recognized for her expertise in leading complex IT initiatives, delivering best-in-class solutions, and helping organizations achieve strategic growth through technology-driven transformation.
Beyond her executive leadership, Emily is a passionate advocate for equity and inclusion in technology. She is the creator and host of Powered by Authenticity, a podcast on a mission to elevate equity and inclusion for women everywhere. Each episode delivers insightful, inspiring conversations with remarkable individuals who are redefining success on their own terms. The show dives into their stories, shares valuable resources for those ready to start or re-start their professional journeys, and explores the unique challenges and triumphs they’ve encountered along the way. Join us for empowering stories and actionable insights that remind you that your path forward is as bold as you make it.
Emily’s thought leadership extends beyond the microphone—she is a highly sought-after keynote speaker at national and international technology and leadership conferences. Her keynote topics address not only emerging tech trends, digital transformation, and mentorship, but also the broader needs for leaders in every career vertical. She provides valuable insights into adaptive leadership, workplace innovation, and strategies for driving inclusion, engagement, and long-term success across industries. Her ability to connect with diverse audiences and inspire action makes her a transformative voice in leadership conversations.
Among her many accolades, Emily was honored as one of Consulting Magazine’s Top Women Leaders in Technology, Excellence, and Innovation in 2021. In 2022, she was named Mentor of the Year, recognizing her unwavering commitment to supporting and uplifting women in technology. She is also an international #1 best-selling author, further solidifying her role as a thought leader and advocate for meaningful change.
When she’s not leading in the tech space, Emily channels her creative innovation into crafting wildly inventive cocktails, extreme charcuterie boards, and outlandish pies. A lifelong Buffalo Bills fan, she cherishes every moment spent with her family.
