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July 17th, 2026

719 – Level 1 – The Maid – The Productive Home CEO Theoretical Framework

  1. 719 - Level 1 - The Maid - The Productive Home CEO Theoretical Framework Lisa Woodruff 1:01:33

I asked what is the basic essential housework that is necessary for life? Level one is the foundation of The Productive Home CEO Theoretical Framework that starts with essential house work. I did my own study and I am sharing my findings. You might be as surprised as I was.

What is Essential Housework?

How is housework defined? Housework is something you do for yourself or you pay for someone to do it. And how much time are you spending on it? On average about 23 hours per week; 3 hours for laundry, 6 hours for cleaning, and 11 hours for food preparation. I know it’s hard to believe.

I surveyed a panel of 1000 people, ages 16 – 65. I divided up the panel to closely reflect the US Census ethnicities to account for all different household types. I bet you would think that there would be a stark difference in what men and women determined was housework and taking it one step further, what was essential. Nope, 90% of the panel (men and women of all ethnicities) agreed on 19 of the 78 items as housework and that they were essential. Now, I say essential because I want to point out that not everyone owns a home or a car. And I wanted to ask people from all walks of life because essential housework needed to universally apply to everyone. All19 items fit into either laundry, cleaning, or food preparation.

The Goal

I’m sure this has you curious about how much time you spend on these essential housework. Do a time study. Then review, the calendar does not lie! And information is power. The amount of time each household dedicates to these tasks will vary depending on their Caregiving responsibilities, whether looking after children, just themselves, or a loved one. I gave a lot of examples of how your time may be getting used and ways you can manipulate time and tasks to free up your time. And once again, I want to encourage you to outsource if you have the means to or you find yourself in a high demand season.

When we know what the work is, how much time it takes us, and we reduce our expectations, we can set the foundation to put systems in place so you can reach the higher levels of this pyramid. At some point, I want you to get to a done point. The goal is to reduce your expectations and time spent on housework so you can get done for the day or done for the week.

Then comes the fun part where you get to ask yourself what are you uniquely gifted and created to do? Exploring you, through Embrace. It’s a 2 day self guided retreat where you think about where your expectations came from. How much housework are you doing? Why? And what do you want to be doing? You’ll use critical thinking to dream about what you want to do next. What are you uniquely gifted and created to do? That’s the goal!

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Lisa Woodruff Founder & CEO of Organize 365®

Lisa Woodruff is the founder & CEO of Organize 365®.

Lisa, along with 87% of America, believes organization is a learnable skill. Yet less than 18% of those same Americans feel they are organized. Through The Productive Home Solution course, Lisa aims to teach Americans young and old the skill of organizing and unlocking their time for what they are uniquely created to do.

As the host of the top-rated Organize 365® Podcast (which has 17 million downloads and counting) Lisa shares strategies for reducing the overwhelm, clearing the mental clutter, and living a productive and organized life. Her sensible and doable organizing tasks appeal to multiple generations. Her candor and relatable personality make you feel as though she is right there beside you; helping you get organized as you laugh and cry together.

Under Lisa’s direction, Organize 365® has conducted academic research establishing the definitions of housework, home organization and the weight of paper in the American home. This ongoing research is making the invisible work at home visible to all. The goal is to eliminate it and free people from the monotonous tasks of daily living; and unlock their time for what they are uniquely created to bring forth in the world.

She is the author of four books including: How ADHD Affects Home Organization and The Paper Solution. Lisa’s understanding of the lived female American experience has helped her to create products & courses like the Sunday Basket®. These products and courses externalize the routine tasks that take up the executive functioning capacity of our brains; freeing us up to think and create again!