Today, Elliot Kallen speaks with Eric Yaverbaum, a PR legend, bestselling author of PR for Dummies, and founder of Ericho Communications. They explore how public relations has evolved from TV and print to the lightning-fast, AI-driven media landscape we live in today.
Eric shares how storytelling, digital tools, and authenticity now define brand visibility—and why the smartest founders see PR not as a luxury, but as a Growth engine. From learning to ride news cycles to embracing AI as “the great equalizer,” this conversation reveals how Small Businesses can compete with major brands by mastering modern communication.
For more than three decades, Elliot has provided customized wealth management solutions for entrepreneurs, business owners, retirees, and millennials.
Elliot and his wife, Tammy, are passionate about giving back to the community through their 501(c)(3) foundation, A Brighter Day. Through his partnership with A Brighter Day Charity, the Kallen family has helped local teens and young adults recognize and access resources to cope with the risks of stress and depression.
He enjoys spending his free time with his family. Some of his hobbies include cooking, wine, golf, travel, and studying history.
He lives in Lafayette, California with his wife, step-daughter, and grandson.
