Economic headlines move fast. Strategy requires context.
In this episode of the Measure Success Podcast, Carl J. Cox speaks with economist Dr. Bill Connerly about the trends shaping business decisions today. The conversation covers tariffs, supply chain strategy, Artificial Intelligence, workforce shifts, and energy markets.
Dr. Connerly explains why tariffs rarely trigger immediate recession but can reshape sourcing decisions across industries. Companies are shifting toward supply chain reliability after years of disruption.
The episode also explores the real impact of AI in business. The greatest productivity gains will come from specialized tools built for specific problems, not just general AI chat systems.
Carl and Bill also discuss energy disruption, global uncertainty, and what business leaders should watch as they plan for the next decade.
Listen to the episode and consider how economic signals shape your strategy.
Author of the book: The Flexible Stance: Thriving in a Boom/Bust Economy
Website www.conerlyconsulting.com
Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.
Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.
Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.
