Building successful business Relationships: the importance of shared values and identifying your niche

In this episode, host Wendy Harris is joined by her guest and friend, Jenny Procter of Bondfield Marketing.

They discuss the challenges of navigating jargon in the sales and marketing industry, emphasising the importance of leading with shared values and prioritising people in business interactions and the significance of targeting ideal clients and the value of in-person connections.  Listen in to learn more about making conversations count and effectively targeting your ideal clients.

“But this comes back to, doesn’t it, people valuing what we do, that they are not the best at it themselves, but appreciate that it needs to be done.” – Wendy Harris, Making Conversations Count – July 2023 

Attracting attention of ideal clients

Drawing the attention of ideal clients is essential for any business to succeed, and this can be done by finding a niche and connecting with them on shared values.

In this episode of Making Conversations Count podcast, Wendy Harris and Jenny Procter discuss the importance of researching a potential client’s sector, creating an attractive profile and being brave when marketing oneself.

They provide valuable insight into how to make the most of unique skills and abilities to create successful marketing campaigns, and emphasise that finding a niche is a process that can take time and may change over the years.

This podcast episode is an invaluable resource for any business looking to effectively target and attract ideal customers!

Timestamped summary of topics

(00:00:00) Targeting ideal clients

(00:05:35) Finding a niche

(00:10:42) Finding shared values

(00:15:57) Finding clients

(00:21:18) More on niching down

(00:26:07) Marketing for introverts

What Is Making Conversations Count?

“Making Conversations Count” is a podcast from telemarketing and communication trainer Wendy Harris.

In it, she shares how to use conversation to build relationships in business.

Missed our previous episodes?

You can catch up with any of the other guests we’ve been making conversations count with, here:

https://makingconversationscount.com/episodes/

Listen to Making Conversations Count

On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:

https://makingconversationscount.studio/listen

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Wendy Harris Making Conversations Count Podcast

What can I tell you about me?! I'm very good at getting other people to talk about themselves. Having been in the sales arena for over 3 decades, my skillset has developed to enable others to introduce their services to other businesses. Talking about myself always feels odd.

But here goes. I've made over 2 million phone calls in my career, helped 1000's people pick up the phone and have better conversations which has leaked into life in general, I've created billions of £££'s in opportunities to do business.

I love nothing more than listening to other people's stories and gently guiding people to share their insights with others.

Whenever I'm in training it's always interactive and fun. I truly believe we learn by being involved.

It's why I started my podcast, to share these stories and be helpful to the business community. I also wrote a book with many of my training exercises in it for those starting out as the demands of your cash flow when you get going mean there's often a wheel not oiled as it should be.

For me, conversations is where it all happens.