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January 6th, 2026

Saddleback Leather: They'll Fight Over it When You're Dead

  1. Saddleback Leather: They'll Fight Over it When You're Dead J.R. Gonzales 51:58

Episode 120 – Dave Munson didn’t launch Saddleback Leather from a sleek office or a polished pitch deck. He started in a dusty leather shop in Mexico—with a hand-drawn sketch, a leap of faith, and one ironclad rule: no breakable parts. His mission? Building something so rugged and well made his kids would fight over it when he was gone.

What came next reads more like an action movie than a business plan. Dodging hitmen. Getting thrown by a raging bull. Living in one of the most dangerous cities in the world. Even accidentally working for the nesmafia.

Out of that chaos was born Saddleback Leather—now a global, iconic brand known for its 100-year warranty, old-world craftsmanship, and a cult-like following that swears by every stitch.

In this episode of Latino Business Report, we dive into a story of grit, faith, and fearless entrepreneurship—and what it really takes to build a Legacy that outlasts trends, titles, and lifetimes.

Because the boldest businesses—and the best adventures—are the ones you never planned.

Website – https://saddlebackleather.com/ 

Book – https://www.barnesandnoble.com/w/theyll-fight-over-it-when-youre-dead-dave-munson/1147277060 

 

 

J.R. Gonzales is Chairman of the Hispanic Leadership and Management Foundation and Executive Vice-Chair of the Texas Association of Mexican American Chambers of Commerce (TAMACC). Gonzales serves on the Export-Import Bank of the United States Council on Small Business. He is a nationally recognized communications consultant and professional development trainer. Gonzales is a former Chairman of the Board, and a past president and CEO of the United States Hispanic Chamber of Commerce. As a business owner, entrepreneur, political strategist, and public speaker, Gonzales has been a lifelong advocate and voice for issues facing Latino and minority communities.