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June 30th, 2026

More Than Oil: The Real Story of Midland, Texas

  1. More Than Oil: The Real Story of Midland, Texas J.R. Gonzales 45:48

Episode 132 – Midland, Texas, may be known around the world as the heart of the Permian Basin, but its story is evolving far beyond oil and gas.

In this episode of the Latino Business Report, we explore how one of the world’s most productive energy regions is diversifying its Economy, attracting new investment, supporting entrepreneurs, and building the workforce needed for the future.

Our conversation examines the opportunities and challenges shaping Midland’s next chapter, the critical role of Small Businesses and Latino entrepreneurs in driving economic Growth, and why the city is becoming an increasingly attractive destination for business expansion and Innovation.

If you’re interested in economic development, entrepreneurship, workforce trends, or the changing face of West Texas, this is an episode you won’t want to miss.

J.R. Gonzales is Chairman of the Hispanic Leadership and Management Foundation and Executive Vice-Chair of the Texas Association of Mexican American Chambers of Commerce (TAMACC). Gonzales serves on the Export-Import Bank of the United States Council on Small Business. He is a nationally recognized communications consultant and professional development trainer. Gonzales is a former Chairman of the Board, and a past president and CEO of the United States Hispanic Chamber of Commerce. As a business owner, entrepreneur, political strategist, and public speaker, Gonzales has been a lifelong advocate and voice for issues facing Latino and minority communities.