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April 21st, 2026

Hispanic vs. Latino: Origins, Identity, & Culture

  1. Hispanic vs. Latino: Origins, Identity, & Culture J.R. Gonzales 56:16

Ep. 128 – What’s the difference between Hispanic and Latino—and do those terms really mean the same thing?

In this episode of The Latino Business Report, we sit down with Dr. Maria Del Carmon Unda to explore the origins and evolving meanings of Hispanic, Latino, and Chicano. This conversation goes beyond labels to uncover how identity is shaped—and why how someone chooses to identify is personal and worth respecting.

Tune in and discover the deeper story behind the words we use every day.

 

 

 

J.R. Gonzales is Chairman of the Hispanic Leadership and Management Foundation and Executive Vice-Chair of the Texas Association of Mexican American Chambers of Commerce (TAMACC). Gonzales serves on the Export-Import Bank of the United States Council on Small Business. He is a nationally recognized communications consultant and professional development trainer. Gonzales is a former Chairman of the Board, and a past president and CEO of the United States Hispanic Chamber of Commerce. As a business owner, entrepreneur, political strategist, and public speaker, Gonzales has been a lifelong advocate and voice for issues facing Latino and minority communities.