“It’s not that a lesson is different. It’s that the story that makes it memorable.”
Episode Highlights
00:02:22 – How financial myths became the foundation for a parable.
00:05:41 – Building real, flawed characters that teach through story.
00:09:35 – Why dialogue makes or breaks a parable.
00:13:04 – Learning from mentor John David Mann and building a new business model.
00:19:36 – Why parents may want to give this book to their kids.
00:21:40 – The difference between repeating lessons and telling better stories.
00:22:12 – First steps for writing your own business parable.
Author Jeff West joins Jody Maberry to share how he turns timeless lessons into unforgettable parables. From flawed characters to unexpected settings like a bank robbery, Jeff explains why story makes teaching more effective, how mentors sharpened his craft, and what it takes to start writing your own business parable.
Read the blog for more from this episode.
Connect with Jeff West
jeffcwest.com
Order Jeff’s Book – The Hidden Heist
Connect with Jody
www.jodymaberry.com
About Jody – https://jodymaberry.com/about-jody-maberry/
Instagram – https://www.instagram.com/sugarjmaberry
LinkedIn – https://www.linkedin.com/in/jodymaberry/
Facebook – https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Jody Maberry is a former park ranger who became the happiest podcaster on earth. With more than 2,400 podcast episodes across several shows, Jody's podcasts have been listened to more than 4 million times. Jody has been heard around the world on shows such as The Park Leaders Show, Creating Disney Magic, Come Rain or Shine, and Great Escape Radio, among many others. It's not just his voice that makes Jody a popular host; it's his curiosity, versatility, and ability to create a captivating conversation about any topic. He has hosted podcasts about Disney, recreation, travel writing, leadership, pharmacy, real estate, and self-improvement. His reputation in podcasting has led Jody to be featured in INC, Entrepreneur, The Business Journals, and Bizable TV. Along with Lee Cockerell, he was nominated for Best Business Podcast and the People's Choice Awards for the popular Creating Disney Magic podcast.
Jody has also become a trusted voice for executives leaving the corporate world. As a guide in the wildernessof personal branding, Jody has worked with executives from well-known companies like Disney, government
officials, and professional athletes. Jody's storytelling and unique outside perspectiveconnect with audiences and individuals, whether behind a podcast microphone, on the stage, or at a conference table.
