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September 16th, 2024

i. Walt Disney and DirecTV have reached a tentative agreement, restoring access to key programming f

Did you know Disney, and DirecTV reached a deal, restoring programming for 11 million satellite TV viewers?

Walt Disney and DirecTV have reached a tentative agreement, restoring access to key programming for over 11 million DirecTV subscribers after a blackout that began on September 1. The new deal grants DirecTV greater flexibility to offer tailored programming packages, including options focused on sports, Entertainment, and family content, while also integrating Disney’s streaming services like Disney+, Hulu, and ESPN+ into select packages. Additionally, DirecTV secured rights to distribute ESPN’s upcoming streaming service. The impasse, which disrupted broadcasts of college football, the U.S. Open, and a U.S. presidential debate, had been affecting subscriber retention. Both companies highlighted the deal as a reflection of the evolving consumer landscape and improved economic terms for Disney. This agreement comes just in time for the Emmy Awards, where Disney expects to make significant gains. The longstanding practice of bundling, a point of contention in negotiations, was crucial in securing this agreement, allowing both companies to preserve key content distribution strategies.

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John Morley Serial Entrepreneur & Podcast Coach

Greetings! I'm John C. Morley, a seasoned serial entrepreneur, engineer, marketing specialist, and a nationally recognized talk show host on both the internet and AM/FM radio. My journey through the realms of business and self-improvement has been nothing short of remarkable, and I am driven by my passion for motivating others to become the best versions of themselves.

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