Think Gen Z has given up alcohol entirely? Think again. In this eye-opening episode, host Jonathan Marx, MBA (President, GoToHealth Media) sits down with Julian Braithwaite, CEO of the International Alliance for Responsible Drinking (IARD), to unpack the latest science and cultural shifts reshaping how Americans — especially younger generations — think about drinking.

From a landmark late-2024 report by the National Academies of Science, Engineering, and Medicine to viral trends like “Zebra Striping” and “Nonna Maxing,” this conversation cuts through the noise and delivers evidence-based insight into what mindful, moderate drinking actually looks like in 2025.

In this episode, you’ll learn:

• What the latest Health research really says about moderate alcohol consumption
• Why 75% of Gen Z still plan to drink this summer — and why they’re doing it differently
• How peer pressure around drinking is fading fast (and what’s replacing it)
• The emerging drinking trends helping people stay in control and feel their best
• Why the world’s leading beer, wine, and spirits producers fund responsible drinking research

Whether you drink, drink occasionally, or are simply curious about the evolving relationship between health and alcohol, this conversation offers a refreshing, judgment-free perspective grounded in science.

🔗 Learn more about responsible drinking research: https://www.iard.org
🔗 More evidence-based health content: https://www.gotohealthmedia.com

Don’t forget to:
👍 Like this Episode if you found it valuable
🔔 Subscribe for more evidence-based health conversations
🎙️ Listen on Apple Podcasts or Spotify
⭐ Leave a 5-star review to help spread reliable health information

The information in this Episode is intended for general educational purposes only and does not constitute personal health or medical advice. Individuals with questions about their alcohol consumption are encouraged to consult a qualified healthcare professional.

#ResponsibleDrinking #GenZ #AlcoholAndHealth #MindfulDrinking #PublicHealth #IARD #GoToHealthMedia #ZebraStriping #NonnaMaxing #HealthPodcast

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Jonathan Marx Jonathan Marx, MBA

I specialize in public health education and professional medical education and communications, as well as healthcare marketing, since 2001.

I host a successful and quickly growing "GoToHealth" Show on 8 podcast networks and YouTube, interviewing health experts from around the world who share evidence-based medical information.

You can visit my website at https://gotohealthmedia.com where you can watch our shows, and learn about healthcare marketing.

Prior to this I worked for 10 years with the US Centers for Disease Control, providing webinars on effective medical communications.

I also created and marketed the website https://adhdinadults.com and https://newbrainnutrition.com.
My mother always wanted me to be a doctor, so I have fulfilled her wish by sharing health and medical information with the world.