Brett Farmiloe talks with Jason Barnard about scaling trust.
Scaling Trust! Brett Farmiloe—CEO of Featured.com & Help a Reporter Out (HARO)—Reveals How to Build Authority Through Strategic Media Placement in the AI Era
Brett Farmiloe, founder and CEO of Featured (connecting 50,000+ Experts with 1,000+ media outlets) and the strategic mind behind HARO’s 2025 revival, shares the systematic approach that transforms entrepreneurs into trusted industry authorities. Drawing from his decade of scaling and selling Markitors digital agency plus his current mission of democratizing media access, Brett breaks down the “expert Economy” blueprint for building credible influence that scales beyond traditional marketing.
Get ready for a deep dive on:
The 5-minute authority hack: Why expert contributions (400 characters or less) to major publications deliver better ROI than hours-long article writing—and how to leverage platforms like Featured for instant media placement
AI visibility revolution: How ChatGPT, Perplexity, and Google AI mode are citing real-time interviews and expert insights—and why timely content now outranks evergreen in search algorithms
Quality vs. quantity framework: The strategic balance between high-impact placements and volume-based visibility in an uncertain digital landscape where “the smartest marketers have no idea what’s gonna work”
The three-pillar media strategy: Expert contributions vs. full articles vs. interview profiles—and how to choose based on time investment and expected outcomes
Reverse-engineering competitor success: Using AI tracking platforms to audit what’s working for industry leaders and identifying citation gaps in your media strategy
Network-first approach: Why relationship building with journalists and direct outreach (“Hey, I came across this article…”) beats generic pitching in 2025’s fragmented media landscape
This episode delivers battle-tested strategies for entrepreneurs, consultants, and business leaders ready to build systematic authority and trust through strategic media placement in the age of AI-powered information discovery.
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Links to pieces of content relevant to this topic:https://www.linkedin.com/posts/brettfarmiloe_the-biggest-challenge-our-customers-face-activity-7363610014176968706-QbwdBrett Farmiloe
Join Brett Farmiloe and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 23 September 2025 at 18 H CET (Paris)
The event is 100% free:
Book your place (free) >>
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Organized by Kalicube®.
