1. #75: Survival of Fittest: Why Darwinism in Storytelling Matters Park Howell, Brand Story Strategist 55:13

Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the number one emotion needed to make your story go viral, and the evolution of social media storytelling.

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In This Episode

  • Why understanding the structure of story is absolutely essential to successfully delivering your message
  • How natural selection applies to social media and the digital age
  • How to use more concise formats, like Twitter, effectively to simplify your story
  • Why anger is the top emotion to cause virality in posts




Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.