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Nobody builds a business they hate on purpose. You build it because everyone says follow me, do it that way. So you do.
And after a while you realize it is awful. You hate it. Just like the corporate job you left. And at some point you know you cannot do it anymore. If this is you, this episode of The Business Growth Architect Show: Founders of the Future is exactly where you need to be.
Copywriter and fractional CMO Rachel Allen built a successful agency because everyone in her industry said that was the right next step. The revenue was there. The clients were there. And she dreaded every morning. When she finally shut it down, she rented a cabin deep in the woods no internet, no cell service slathered on sunscreen so her pale skin would survive, lay down on a picnic table, and sat with the most important question she had been avoiding: who am I, and what version of success am I actually building?
In this conversation with host Beate Chelette, Rachel breaks down exactly how she rebuilt quintupling her prices overnight, eliminating the work she resented, and creating a business model aligned with who she actually is. You will learn why so many founders unconsciously adopt someone else's business model, how to identify when the voice running your decisions is your inner critic rather than your adult judgment, what it means to stop doing things behind your own back, and why charging more can be an act of alignment rather than arrogance.
Rachel also shares the practical tools she uses to soothe the nervous system in moments of fear-based decision making because knowing the right move and actually making it are two very different things.
If you are ready to stop building a business that works for everyone except you, this is the episode to listen to.
LINKS & RESOURCES
Website: boltfromthebluecopywriting.com
LinkedIn: https://www.linkedin.com/in/rachelallenwrites/
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