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How Mascots Can Give Your Brand A Competitive Advantage

How Mascots Can Give Your Brand A Competitive Advantage &Raquo; Unsplash Image Agugaty77 0 1


Do you know what makes your brand more real for the audience? Having a mascot for it! These characters are more than cute and fun- they can also give your business a competitive advantage in the long run. That’s surprising, but true!

Surveys indicate that brands using mascots in their campaigns get nearly a 41% increase in their profits. That’s great, and a good reason to bring in a special character for your marketing plan. 

Beyond enhancing your profits, there’s much a mascot can do for your brand. Surely, it makes a great investment for your business. Let’s explain how you can leverage it for a winning edge. 

Build emotional connections with customers

Do you know what makes people buy specific products? And what’s the reason they stick with a brand? Well, it’s the emotional connection they feel with brands and products. A mascot can help you create a unique, emotional connection with consumers and enhance it over time. 

A well-designed character can invoke the feeling of nostalgia, humor, or empathy that makes buyers feel good. 

Make your brand more relatable

Besides fostering a connection with your consumers, you can trust a mascot to make your brand more relatable. That’s great in a landscape where businesses often come off as cold and impersonal. 

Mascots humanize them with a friendly, approachable face people can relate to. In fact, they can even help build trust, which strengthens relationships in the long haul.

Stand out in a crowded market

Let’s accept it, boss- standing out in a crowded market is the toughest thing for a brand. With hundreds of businesses catering similar products at comparable prices, you can imagine the struggle of setting yourself apart. 

But a mascot can do the trick- showcase it on your website, flaunt it on offline promotions, and invest in Custom Mascot Costumes for event marketing. A memorable character is all you need to cut through the noise and make a lasting impression on consumers.

Drive brand loyalty

Loyalty is the lifeblood of any brand because it makes people stay for the long haul. In fact, loyal customers even act as brand advocates by spreading the word through recommendations and social media posts. 

Besides great products and services, mascots can help build strong loyalty. Create a character that people identify with to boost a sense of belonging and community that keeps them returning for more.

Strengthens your campaigns

Branding campaigns are more complicated than ever as they need to cover various channels and platforms. For example, you must have a robust online presence, promote your business at events, leverage outdoor ads, and use traditional channels like radio and TV. 

Mascots can bring everything together and strengthen your campaigns by acting as a common bridge. Your customers are far more likely to connect the dots when they see a character instead of a tagline, right?

So what’s the character that replicates your brand? Is it good enough to grab attention and stick around in a buyer’s memories? Well, you should definitely have a good one to ace the branding game and gain a competitive advantage. It’s a worthy investment, business owners!

Originally Published on

Michael Levitt Chief Burnout Officer

Michael D. Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout consulting firm. He is a Keynote speaker on The Great Resignation, Quiet Quitting and Burnout. He is the host of the Breakfast Leadership show, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of his latest book BURNOUT PROOF.

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