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Jobert E. Abueva Interview | The Janus Plan, Reinvention, TEDx Speaker & Marketing Leadership

Welcome to a new edition of the Famous Interviews with Joe Dimino series. On this episode, we talk with TEDx speaker, marketing executive, philanthropist, and author Jobert E. Abueva.

Jobert’s story is one of transformation, resilience, and reinvention. Born in the Philippines and raised across Nepal, Thailand, and Japan through his father’s academic career, he developed a global perspective at an early age. Those experiences taught him that the most challenging journeys are often internal—and that personal Growth begins when we are willing to cross our own thresholds.

Drawing from decades of leadership experience, Jobert authored The Janus Plan, a framework designed to help individuals navigate change, rediscover purpose, and create meaningful new beginnings.

As a senior marketing and Philanthropy executive at ETS (Educational Testing Service) in Princeton, New Jersey, Jobert has built a distinguished career spanning Fortune 500 leadership, international branding, and global business development. Earlier in his career, while leading one of the world’s most recognizable beauty brands, Herbal Essences, he experienced a profound period of Burnout that ultimately became the catalyst for personal reflection, transformation, and the creation of The Janus Plan.

In this conversation, we discuss leadership, burnout, reinvention, personal growth, marketing, global business, purpose-driven work, philanthropy, resilience, and the lessons learned from a life lived across cultures and industries.

From his homes in New Hope, Pennsylvania, and New York City, Jobert shares valuable insights on finding Clarity, embracing change, and building a more meaningful life.

Enjoy this interview.

Learn more about Jobert E. Abueva:
Jobert E. Abueva Official Website

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Joe Dimino Podcaster/Artist

Joe Dimino has been writing & creating in a variety of capacities since his college days at the University of Missouri-Kansas City somewhere around 1993. If you are keeping score, that would be about 29 years+. It all began at UMKCs University News as a Sports Writer & turned into a myriad of expressive avenues. Inventing poems, art, video & audio has always been in the proverbial cards.

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