Dr. Lord is a published author, educator, speaker and master Alzheimer/dementia coach.

Dr. Éthelle Lord holds a doctorate degree in management from the University of Phoenix (2010), a master’s degree in counseling from the University of Maine (1992), a graduate certificate as a life coach from CoachU (2002), is a practitioner of energy medicine (Good Shepherd Healing System or GSHS), and several certificates in a variety of professional training programs that support her work. Her most recent certification is an advanced training certificate in face reading (2018) that allows her to quickly and effectively relate to someone who is living with dementia. She considers face reading an essential tool for all dementia coaches and care providers. Dr. Lord is a practitioner of energy medicine, especially the Good Shepherd Healing System (GSHS).

Dr. Lord has 21 years of first-hand experience as a dementia caregiver for her husband, Major Larry S. Potter, USAF Ret., who was officially diagnosed in January 2003 with Vascular Dementia. His dementia was contained in 2015 when he participated as a subject in a small but informal energy medicine study along with six other participants from California to France. Larry died on June 18, 2020 from a broken heart since the nursing facility was locked down to all visitors due to the Covid-19.

In the summer of 2012, she was a keynote in Chicago to a large audience of neurologists from all over the world who were seeking first-hand information on family caregiving and Alzheimer’s. Her keynote was entitled “Yes Virginia, You Can Have an Alzheimer’s-Friendly Healthcare Experience”. From that moment on, she realized the great need for the importance of adopting a universal standard in training and delivering dementia care by professionals and family caregivers.