How To Develop Landing Pages That Actually Convert
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How To Develop Landing Pages That Actually Convert
A landing page is a specific page on your website that sits all by itself. It’s not the homepage; it’s a page people end up on after clicking a link you provide. It could be an online advertisement, an email/text link, or anything else.
A successful landing page can be what your marketing campaign precisely needs to give it a boost. You have created this landing page for everyone who comes via a particular source. When done well, the better design of pages will improve conversions. But not everyone will create the page well to have visitors soon leave the website. Our collaborative blog offers ideas on developing landing pages that actually convert.
Landing Pages That Actually Convert
Most businesses use landing pages, but some are more impressive than others. If you genuinely want pages that convert, you need to follow these words of wisdom:
Create A Goal for the Landing Page.
The first reason landing pages fail is their need for a strategic goal. Questions to answer upfront include:
Pick one goal, and it will make your life much easier. It is best to design the copy and content that motivates people to buy a product or fill in a form with their contact details. Then, the landing page’s focus can center around this goal.
Every landing page should have ONE goal and ONE goal only. If you want to achieve multiple things, set up landing pages for each set goal.
Understand the Ideal Page Layout
There’s a science to designing a landing page that you should pay attention to. People always try to subvert things, but it’s not worth it. Go for the tried and tested layout tested and proven to encourage conversions:
- Start with a bold headline that sucks the user in to learn more.
- Place a subheading under this, offering more context.
- Include a brief description of what you’re promoting and how the user benefits from completing your desired action.
- Put an attention-grabbing call-to-action button telling them what to do.
- Either to the side or below, you could incorporate videos or images.
- Include social proof – reviews, testimonials, awards, certifications, etc.
- Place another call-to-action at the bottom of the page.
You will find plenty of landing page examples on the web that show how you can structure the pages you desire. Pages may look different from one another, but they still follow the basic structure because it’s proven to get results. You guide the user through the page to the big call-to-action button at the end.
Remember Whom You Are Talking To
Remembering your audience is a big problem, especially for B2B businesses. A B2B company will be talking to other businesses and key decision-makers at companies. Therefore, your landing page will be remarkably different from a B2C company that targets consumers.
B2C landing pages are more about connecting with the audience emotionally. B2B landing pages focus on logic and establishing your brand as a trustworthy partner. The language you use will be completely different in both scenarios.
Working with a B2B website design company is advisable if you need B2B landing pages. Why? Because it helps ensure you optimize everything from the content to the layout for your audience. For example, social proof is more critical on a B2B landing page than a B2C one.
Don’t Clutter the Page
Review previous page layouts. The typical error is in thinking it means the page is full of information for the better. In reality, the best landing pages are concise.
You want to get to the point and avoid fluff. Everything on your landing page should provide value in one way or another. The biggest mistake is writing too much text. You get carried away trying to show the benefits of your product and-or service, but all it does is Clutter the page and bore the user. That’s why mixing in videos or photos works so well. They show the audience rather than tell them.
You don’t need hundreds of words of text on a landing page; it won’t be beneficial. Likewise, avoid throwing too much at the user, which will overwhelm them and lead to a high bounce rate.
In Conclusion: Develop Landing Pages That Actually Convert
Using these tips will enable you to create landing pages that genuinely convert. Set a goal for each page and focus on nailing the suitable layout. Remember your target audience, so you create content to their interests. Finally, keep everything short and sweet; less is more for high-converting landing pages.
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Sales Tips: Develop Landing Pages That Actually Convert
- Realize the interests and desires of your audiences to develop landing pages that actually convert.
- Become familiar with the jargon your prospects and clients typically use.
- When possible, use motivating and inspiring language.
- Convey how your products and services may help improve the lives of your audience.
- As applicable, create a community environment and offer discounts for memberships.
- Attend to questions with empathy and full explanations to ensure understanding.
- Offer occasional promotions with discounts to attract more attention.
- Ensure customer service receives applause.
- Research customer reviews about your organization to realize whether something needs improvement.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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